What is Social Wall and Why Is It So Useful?
Are you looking for an ultimate social media marketing strategy to stay engaged with your potential customers and to build your social presence? Do you want to take advantage of your social media presence and convert it into a successful user-generated content campaign? With the use of social wall, you can do all that and much more.
What exactly is social wall? A Social Wall is an integrated social media tool that displays live social media content over big screens in events and over websites. As the name suggests, it is a digital wall that will display the feed from various social media platforms like Twitter, Facebook, Instagram, LinkedIn and such curated with the help of social media aggregator tools. Social wall boosts the participation of your followers and is useful in making a user-generated content campaign a success.
What all can be shown over a Social wall? A social wall in an event can be used to show the feed aggregated from social media platforms with the help of hashtags, titles, mentions etc. If you are carrying out a user-generated campaign, don’t forget to launch a unique hashtag for the same. Give chances to your users to use that hashtag in their stories, posts as much as possible. Display the feed that is created from such hashtag campaign on your social wall.
The social wall can be embedded on websites too to show the current social media feed through plugins, widgets or social media aggregator tools. Here are some of the benefits associated with doing so.
1. Increases the e-commerce conversion rates
Social wall undoubtedly is one of the best ways to increase the conversion rates of your e-commerce website. Displaying shoppable posts, posts that users will find relatable with respect to your business can lure customers to visit your website, which thereby will help in increasing the conversion rates.
2. Suitability of content
You don’t have to worry about the suitability of content when posted on social walls. Social walls are created through social media aggregator tools that moderate and filter your content before posting. Its posts only the most relevant and suitable feed from social media and present it in a manner that will seek potential customers attention and engagement.
3. Enhances brand trust
As social wall helps in creating social trust, it adds to enhancing brand trust too. Social wall enriches your social presence. It displays content received not only from social media but blogs, review sites and others. As it displays only the positive and relevant content, it searches for the best reviews customers provide and displays them for all to see.
This creates a chain reaction and will further compel users to carry forward with their purchase from your e-commerce websites.
4. Used for monitoring
With the evolution of social wall, it can now also be used for monitoring purposes. It helps the company in managing their social presence by being able to keep a keen watch on their social activities. It allows them to monitor their competitor’s activity and also respond to their customers really quick.
5. Influence buyer decisions
The social wall now can also be used by the brick and mortar shops too. Yes, you heard that right! You can use social wall not only at events, on websites but outside your shop too. Using digital screens, you can capture your customer’s attention by displaying user content on them. Just place them right outside your shop to gather their attention and turn them from one-time customer to a permanent customer by keeping them updated on your latest deals and discounts.
6. DOOH campaigns
Social walls are also helpful in carrying out Digital out of home campaigns. Digital out of home (DOOH) campaigns are held not on social media platforms but in a more contextual setting at places where people visit most in their everyday life. DOOH campaign target audience by displaying social wall in public places like airports, malls, bus stations and other public places. You don’t necessarily need to organize an event to showcase the social wall. Using digital signages at public places will work best too.
7. Earns revenue through sponsors
Social Wall is also a great medium to increase your ROI through sponsors. Logo placement, co-branding and other sponsorship activities can add a great amount to your revenue and will also result in lowering the cost of the social wall. Thus, adding a stream of sponsors on your social wall in different ways will make you earn as well.
Along with some general benefits of adding a social wall to your current marketing strategy like brand engagement, adding to your social proof etc these were some of the additional usefulness of social wall. So, consult a good social media manager and hype your brand’s name in no time.
