Social Media Listening Guide 2020
As it is the need of every brand to magnify its social media presence, it has become crucial to know what your customers speak and write about you.
Having a firm and quality social media reputation is the pillar of strength to have an impactful social presence. While these customers are the social spreaders of your brand’s services, it is vital to have access to the analytics of their conversations around the brand and their engagement with the brand.
To learn where and why these conversations are happening, it’s important for the brands to incorporate social media listening in their marketing strategy.
In this post, we have discussed 4 important social media listening tools that can help you gain insights and act accordingly to improve your strategy and discover more strategies.
So, here we go!
1. Brand24
Brand24 provides you with social media analytics by discovering what people say about your brand online. It is the best way to infuse actionable insights into the business strategy.
This media monitoring tool is driven by AI and is designed to get insights into people’s real-time action based on mentions by tracking keywords from social platforms like Facebook, Instagram, Twitter, TikTok, YouTube, Twitch.
This tool calculates your social media reach and monitors the performance of the hashtag.
It also helps you know about the positives and negatives mentions associated with your brands using sentiment analytics.
With this amazing tool, you can protect the reputation of your brand, measure the impacts of marketing campaigns, and give you a better opportunity to improve your customer services.
2. Agorapulse
It is a 2-in-1 app, that provides monitoring of the growth performance and the management of the social reputation.
It helps you identify the brand influencers and brand ambassadors with the help of audience insights and let you know about your passionate followers.
You can easily know about the conversations around your brand by setting up the parameters for brand listening.
It also helps you track your followers with an easy in-built CRM which allows you to view the history of conversation with the user with just one click.
You can even refine your searches using Boolean operators that allow you to listen only to what you want to.
Also, you can add location or language parameters to your Twitter searches to get more specific insights.
This tool also helps you to respond immediately to the content that you see on the monitoring feed with a like, retweet, or message replies.
3. Taggbox
Taggbox is a UGC platform that offers the functionality of Social Media Listening to manage the social signals related to your brand.
This UGC platform collects and curates the most valuable User-generated content from various social media channels using handles, hashtags, and mentions into a single feed, known as Social Wall.
Using this tool brands can customize the social wall with beautiful themes, attractive layouts, eye-catching fonts and colors, and backgrounds.
Also, this tool helps you display the moderated content in real-time by filtering out all the inappropriate user content.
It is compatible with different signage solutions like Rise Vision, Novi Sign, etc.
Most importantly the analytics feature of the tool, helps you track the performance of your social wall by indulging in the Social Media Listening.
It lets you gain the insights into user impressions, most active influencers, handles of the users having maximum engagement with the brand, and also handles of users with the posts having brand mentions.
Using this analytics report, you can track your social media performance and improve your graph of customer service and engagement.
4. Keyhole
This tool helps you in the brand’s social media monitoring, campaign monitoring, and market research.
The hashtag and keyword analytics feature of this tool, helps you know more about the prospects that have landed on your post using the specific hashtag or keyword.
It allows you to analyze the data by tracking the number of users, reach volume, engagement volume, and the number of impressions.
With the capability to track the content on social media platforms like Facebook, Instagram, Twitter, and YouTube, it provides you with easy reports of your performance.
It allows you to monitor all the posts in real-time and help you optimize your hashtag campaigns to discover the engagement rates and the impressions the hashtag has generated.
This tool is also equipped with sentiment analysis, and mention maps that display the country from which the maximum mentions come from.
Conclusion
With the more brands turning towards social channels, social media listening tools are becoming the vital component to track the performance, customer engagement, and market analysis.
As a brand, you need to act upon the gained analytics by the listening tools to improve the image of the brands and provide better customer service.
