Up Your Marketing Game With Live Hashtag Feed Instagram

Being an event organizer for the brands, you have to go through a bunch of tedious tasks to make that event a success. Starting from getting dates and venues for the event, registering the attendees, sending event invitations, and most importantly, constructing the strategy to boost audience engagement, event organizers go through thicks and thins of the marketing plans just to deliver the best experiences to the audience.

One of the best ways to make the event memorable for the attendees is to create an exciting Instagram feed using live hashtags and display it on large screens during the event.

What Are Live Hashtags?

Live Hashtags are a group of characters starting with (#) created for a specific occasion or event. They help the brands to get greater visibility and easy discoverability at all the social media networks.

Brands use these dedicated live hashtags to gather all the posts that are directly related to the brand that are generated either by the brands or by the users of the brands. This exclusive feed keeps the users updated with fresh and unique content and provides them the convenient way to interact with the brand and participate in the conversations.

During an event, brands can use these live hashtags to gain the attendee’s attention and engross them with the aesthetics of the event.

Benefits Of Using Live Hashtag Instagram Feed

Live hashtags allow the brands to integrate the content from multiple social media channels and integrate them into a single feed using dedicated hashtags. This feed is then displayed at your events on large screens.

Many hashtag aggregator tools help the brands to gather the live content from Instagram and infuse them all to create a captivating and eye-catching feed. These tools provide the brands with the feature of customizing and personalizing the feed according to the targeted audience and filtering out the irrelevant content to display the quality content on the feed.

Also, by displaying content in real-time, brands can get the full attention of their attendees by featuring their recently posted picture with the hashtag on large screens and showcasing their fun experiences with the event.

Here are some of the benefits of using live hashtag feed.

1. Inspire your audience with engaging content

Content is the king when it comes to engaging and entertaining the audience, and what’s better than Instagram to extract the exciting content from.

By using live hashtags, brands can create a unique and exquisite Instagram feed which can be further displayed at events or embedded on websites to provide the users with interactive content. Instagram hashtag wall lets the brands to display the exclusive, diverse, and reliable content to the audience.

2. Showcase credibility of the brand with UGC

Content curated using hashtags are mostly the user-generated content that the genuine users have posted expressing their experience with the brand, its products, and its events.

Big digital screens at events and offline marketing arenas play a vital role in enhancing the brand’s trust and credibility by showcasing highly authentic content that results in a dignified brand’s image in the market.

Using live hashtags, brands can collect and display the unique and relevant user-generated content, which helps the brands to build loyal customers and boost engagement.

3. Increase brand’s reach and awareness

When you give your audience to post actively on Instagram using the hashtag, you tend to gain more visibility on networking channels like Instagram. This is because when the audience posts something related to the brand, brands get the pathway to connect with the followers of the audience, which helps in magnifying the brand’s reach on a large scale.

This live hashtag Instagram wall will connect with more audiences with the dynamic user-generated content giving brands the platform for higher exposure and increased awareness.

4. Sophisticated revenue opportunities

Displaying a live Instagram wall during the events is an amazing way of brand advertising. There is no denying that people love to get displayed on large screens, especially during huge events.

To make this happen, they create content that is relevant to the brand and its products. Brands curate this authentic content to display among a large audience which exhibits the brands in an exquisite way. This helps the brands to reach wider audiences with high-quality promotions. This results in higher conversion rates for the brands and hence improved revenue and growth rates.

Live Hashtag Feed Example

Starbucks is an appropriate example of a brand using live Instagram feed using hashtags to generate awareness and improve sales.

Starbucks is an American multinational chain of coffeehouses that serves different flavors of coffee worldwide.

There are many new drinks introduced by the company on a regular basis, and Instagram is the best way to advertise for the new flavors that are added to the menu.

Starbucks repost the images posted by its loyal customers with the dedicated hashtags about their experience with the new coffee drink. These images are then used by the brand to showcase the love that they get worldwide.

Conclusion

With almost 500million daily active users, Instagram is the rising platform for brands to advertise and exhibit their products globally. By curating user-generated content using live hashtags, brands can improve their engagement and interaction with the user, along with higher rates of sales and revenues.

Here we have discussed the benefits of using live hashtag Instagram feeds, so its time for you to leverage the benefits for your brand for improved growth and better market performance.