Content Marketing Trends 2021

The rising use of social media and other digital media has been delivering the business with amazing opportunities for marketing. With most mediocre consumer making their presence on social media channels, it can give the brands exposure to the target audience around the globe.

Content is the king when it comes to creating an impact.

What content you show is a matter of the first impression over the consumers.

In the year 2021, there would be competition for every brand as innovative products are coming out from new businesses to take over the target market. But, these brands would need to create their content marketing strategy to rise on digital media to create an impact on the market.

There is a range of genres of marketing content which are trending in the digital era of marketing and consumer interaction. This article is a suggestion for the brands to switch to the content marketing trends 2021 with the most marketing potentials.

Content Marketing Trends in 2021

As in 2021, YouTube and Instagram emerged to rise as a marketing platform for brands. Social media platforms are taking forward their potential to bring up more content in multiple formats for users’ entertainment and capitalize marketing content through several formats of media.

Eye-Pleasing Visuals

Visual content is always a pleasure to watch and admire. The year 2021 was a good time for the brands that focused on visual content like images and videos. Interactive and dynamic imagery has been the most powerful form of content for purposes of entertainment and communication.

The growing teenagers and young adults are mostly seen affected by the visual platforms of social media. As per a study conducted by Pew Research, teens prefer browsing over Instagram, Snapchat, and YouTube. Adults are also majorly interested in the visual content on YouTube for information and entertainment.

With the futuristic visual content coming in the form of Augmented Reality, the demand and purpose of visual content would be going upright on the graph. Visual Content is indeed the best content marketing trend for 2021

Search -Oriented Content

For website optimization, there are several ways of searches that are to be redirected to your brand’s portal. Integrating all those types of searches, Google algorithms help you create content keeping the users’ intent in priority. It will help you realize what type of content is to be created for the users’ purposeful searches.

Such search-based content creation helps you ease the users’ purchase decisions by aligning the journey. Every time you create content, try to focus on different intents of the users and don’t forget to include CTA and a friendly language, as it improves the audience’s next stage of search and shopping experience.

User-Generated Content

User generated content or let’s call it UGC, is one of the major forms of content that is trending in the marketing world due to multiple benefits for brands as well as users. As the term suggests, UGC is any content that is shared by the users on social media and is repurposed by the brands for marketing requirements.

For brands, it holds value as the users share their experience with the product or service. The authenticity of such content can help bring in more customers from their close circles. And with the growing influencer marketing, social media influencers can help you create a community that trusts your brand for the quality products.

There is no cost to be made for the creation of user-generated content as the users themselves create the content with their experience. All the brands need to do is to deliver them a unique hashtag to share along with the image on social media platforms, and it would take the user engagement all the way up on all marketing touchpoints.

The top UGC platforms like Taggbox offers tools to integrate UGC into your marketing kit.

Taggbox tool helps you collect, curate, and display the valuable user-generated content to interact with the customers to engage them and improve sales.

Podcasts

Podcasts are an impactful source of content marketing as it helps reach if the highly educated and affluent users are your target audience. Marketers have started aiming to tap into the demographic by taking an innovative approach of podcasts.

As per Edison Research, 57 million Americans listens to podcasts every month and the numbers evidently seem to be rising.

It is a perfect move to help your brand develop a presence with authority. Picking up a topic that is relevant and trending in your industry on a podcast can allow you to build trust in the customers by creating an impression of an expert.

Voice-based Content for Search and Smart Devices

With the rise of artificial intelligence and smart devices like Google’s Alexa and Amazon’s Echo, the marketers need to optimize to come up with the optimization of voice-based search. Marketers need to take on twice a step ahead to think about how will the users ask these devices about their brand’s products and services.

Rather than just keeping their thoughts limited to the keyboards, its time to take the marketing strategy forward with voice-activated searches on smartphones and other mobile devices.

Along with mobile-responsive websites, marketers should also invest in voice-controlled devices. It can help the brand optimize the search frequency with accuracy as the tech-savvy world is going towards more convenience for searches and shopping.

Covering Up

The world is running alongside the tech-savvy content marketing trends and if your brand ain’t keeping up the speed, it would end up losing customers resulting in a major loss in the business. Marketers should stay updated with these content trends to stick with the preferences of customers and take the steps accordingly.

These content marketing trends 2021 can help you interact more with the users and engage them more on the website. User-generated content has been a major format that benefits your brand and its business by covering all the marketing touchpoints.

Power up your marketing kit with these content trends and leap on to the digitally-influenced marketing world!