Best Examples of social Media War Room 2020
As the business world is continuously invading social media platforms for marketing, communication, and analytics, corporations have started creating rooms to manage all these tasks smoothly and simultaneously.
All the social media marketing activities, such as discovering new trends, gaining insights into competitor’s performance analytics, social media campaigns, etc. are all performed inside a small room called a social media command center or social media war rooms.
To start with, let us first gain knowledge of what is a social media war room.
Simply described, it is a specified area with multiple screens designed to keep the track of customer’s actions by visually monitoring the insights from diverse social media sources.
Event organizers can monitor the screens displayed in a social media war room to analyze the graph of their performance, customer engagement, market reach, brand awareness, and so on.
Here are the best examples of social media war rooms which will display the effectiveness of using this marketing tactic.
Exemplifications Of Social Media War Room
1. Gatorade’s Social Media Command Center
Gatorade was one of the first companies to set up a social media command center in 2010.
With around 5 team members monitoring 6 screens to track the performance of the brand and the communications around the brand worldwide.
The role of these screens is to
- Monitor online discussions
- Monitor sports landscape
- Display proactive social media outreach
- Track media performance
- Track brand attributes
- Track sports trends
The job of these team members is to track and report campaign analytics and web analytics in real-time across the world, social media expansion with the top influencers and athletes, track trending buzz around sports and social media performance, visualization of the tweets relevant to the company.
2. Salesforce Social Media Command Center
Salesforce is a CRM (Customer relationship management) company, which makes it even more important for the company to include social media listening in its marketing strategy. For that, it has created its command center called a customer company command center to keep an eye on social media discussions and happenings.
The command center is staffed by community managers and customer support reps, each equipped with a screen pulling real-time social data from the marketing cloud.
The center also includes Twitter towers displaying real-time tweets around Salesforce worldwide.
The main focus of the command center is to provide a fast response to the large volumes of customer problems and queries, as there are around 50,000 daily mentions of salesforce on social media.
This data highlights the importance of continuous monitoring and tracking of social media activities by Salesforce.
3. Intel’s Social Media Command Center
Started in 2009, Intel’s social media command center was designed to listen to the conversations happening worldwide by the followers of the company, and their expectations from the company.
With more than 38 million followers worldwide, it is important for the company to manage the huge volume of social media interactions in its pursuit of developing new products that align with the needs and opinions of the customers.
The command center is created to track the customer reach, sentiment analysis, product development cycle, and much more.
4. Burger King’s Super Bowl Social Media War Room
In 2019, Burger king started with its campaign #EatLikeAndy Super Bowl spot on Social Media. The team decided to make people eat like Andy during the game on the final day.
For this, they developed the mystery box which was delivered to the customers to participate in Burger King’s big game to get their 15 minutes of fame on social media.
The box contained white wigs, ketchup bottles, and a note instructing them to hold onto items until the big game on February 3. This sparked curiosity which encouraged the people to participate in it. More than 6,000 boxes were delivered in 2 days.
Finally, on Feb 3, the Burger King marketing team along with community managers created their social media war room to track the thousands of mentions, games, ads, and initial reactions of the people to the mystery box.
As the second spot went live, the community managers monitored the screens to watch their wig-clad participants finally #EatLikeAndy.
Since the spot got aired, it gained more than 40,000 mentions on social media. The social media war room was created to track these mentions and know about the performance of the hashtag campaign.
Conclusion
The examples that we have mentioned have all utilized the power of real-time display with social media war rooms or social media command center.
Social media is getting wider and stronger and has emerged as the most crucial platform for brands and companies to stay in touch with a large customer base.
To track all the social media activities and analyze the performance, these brands and companies have started trying their hands on this marketing tactic.
To have a successful social media war room, all that you need is a well-trained team and a well-planned marketing strategy.
