Best B2B Marketing Campaigns 2021

Every business looks for different and creative B2B marketing campaigns for their brand. We realize that any buy choice has a component of emotion and B2B purchasers are the same.

It is a higher priority than at any other time for B2B brands and organizations to use the power of social media networking in 2021. B2B marketing of your brand in the industry will not only help you in accomplishing the desired brand goals but also supports to expand brand awareness and generate leads.

Social media plays an important role among B2B customers to make their purchasing decisions. This implies that social media campaigns really help to achieve your goals when done correctly.

There are several B2B marketing campaigns that stand out in 2021. Here’s a list of some of the best B2B social media campaigns for 2021. Have a look at what extraordinary B2B social media campaigns resemble like.

Best B2B Marketing Campaigns for 2021

HubSpot

With the power of B2B social media, Hubspot holds few of the best success stories. Most of the wide-ranging resources for social media and digital marketing on the Internet is offered by hubspot.

Hubspot generated sponsored content to show up alongside the intended interest group’s newsfeed. It targets advertisers and marketers from small to medium sized businesses on LinkedIn. The activity permitted them to both educate their customers just as acquire new leads.

WeWork

For B2B and B2C marketing campaigning videos are must for every brand. WeWork offers business services and shared workspaces to startups, entrepreneurs, small businesses, freelancers and large enterprises. This is a creative company whose most recent campaign shows to be a good example of how to crush every bit of usefulness from your video investment.

For small businesses to drive forward their office space, this company has created a series of 30 second videos. The videos can be cut to 15 or even 6 seconds and still gets the message across, proves to be a good utility of this marketing campaign.

Upwork

Upwork is a freelancing platform that supports freelancers to connect with diverse brands and businesses and vice versa. Through this platform freelancers of all lines can be connected such as illustrators, copywriters, graphic designers and many more.

Upwork chose to get striking in 2018 with its marketing campaign known as “Hey World”. Its suggestion was simple i.e. “Make marketing hyper-focused to real life individuals’’.

Several social media traditional ad tactics helped Upwork’s “Hey World” campaign to reach millions. Additionally they take advantage of the intended interest groups affection for pop culture and other physical placements.

IBM

IBM is a global information technology company that stands for International Business Machine Corporation. For the social presence of businesses, IBM has become vital. IBM exhibits the esteem brand image and mission in every aspect of their social marketing campaign utilizing a blend of videos, photography, trending hashtags, and employee profiles.

This company adds a human element to their brand by regularly sharing interviews with their own employees. Sharing the brand value and togetherness help them build their social community.

Bosch Power Tools

With all the available resources, Bosch power tools use micro-influencer marketing to arrive at their intended target group. Bosch power tools encourage volunteer testers to create video reviews with historically questioning new technology.

These videos include placement of reviews in trade publications and social media mentions, that become the foundation for a marketing campaign. Thus what helped Bosch power tools to exceed their benchmarks? The answer to this is the humanity and micro-influencer videos made this happen.

How to Promote Social Media Campaigns Online and Offline?

A brand looks for all the possible ways to expand its reach to more customers. It may run marketing campaigns on a range of platforms, however they may not be connected. For an integrated marketing strategy, it is vital to run your social media campaign both online and offline. Additionally it will help you to capture the lucrative millennials market.

A number of marketers realize that it is important to create the right experience for the customer across online, offline and other platforms. You can merge both your online and offline efforts to maximize the results of your social media marketing campaigns.

Point your Digital Presence Using Physical Marketing

Make your digital presence by organizing. For instance, Generate a particular hashtag and ask customers to upload their selfies on your social media account using that hashtag. On every marketing collateral and product packaging, print the details of this campaign.

Point Customers to In-store Offers Using Digital Marketing

Create in-store offers using social media campaigns and digital marketing. Generating some tempting and captivating offers only available in-store will help to push customers into your store.

Use Tracking URLs in Offline Campaigns

Marketers can use diverse tracking URLs to track how effective their offline marketing is. Tracking URLs on each of your print and outdoor ads will send visitors to one core page where they will find your central offer. In this way you can easily analyse the effectiveness of your offline campaigns as well as your digital ones.

Use of Social Walls to Promote B2B Campaign

Continuously there is a need to build crowd commitment through social media networking and by making energizing encounters for the audiences. There has been a ton of promotion around the social walls to build client commitment and trust.

Taggbox can turn into your ideal decision that effectively helps you curate social media and show it progressively to build audience commitment and make energizing experiences. Using social media wall for events and B2B conferance helps in building users trust and engagement progressively.

Experience with Taggbox Social Event Wall

In a series of events, taggbox has performed extremely well to generate engagement from social media audiences. When the audience is available to contact through social media incorporation, the anticipated result is met perfectly.

Epic Events NY united with Taggbox to accomplish unequivocally user engagement by sending Taggbox social wall in the event organized by their corporate client at Times Square, New York

You need to maximize your social walls in B2B marketing campaigns that not only enable huge audiences to participate however also communicate in the event. There is an advancing audience engagement through social wall trends in B2B events. Also it supports delivering memorable user experience.

Taggbox- An Ideal Answer to Promote B2B Marketing Campaign

Taggbox has emerged to be the perfect choice to advance your B2B marketing campaign through social walls. Social media is the need of the present and by curating content from it you can display it on social walls to enhance audience engagement. Additionally it also supports creating exciting user experiences.

Taggbox helps you build user trust and engagement by displaying the live feed of these B2B marketing campaigns on its social walls. It also offers to customize your social walls, get real-time updates, moderate the content, quick set up and hassle free management.

Therefore, try Taggbox and get started now with your B2B marketing campaign through social wall with us.