5 Unique Ideas to Integrate Social Media with Digital Signage
Since the past few years, the online marketing & advertising world has experienced some amazing transformation in the technologies. As a result of these changes, ‘Digital Signage’ came into existence, which displays user-generated content effortlessly at any event, conference, and more. And when integrated with social media, digital signage can do wonders for your business.
Keeping this in mind, we have curated this blog comprising of unique ideas to integrate social media with digital signage.
Why Do Brands Need to Leverage Digital Signage for Fresh Content?
Helping brands with showcasing information about their products & services, digital signage has helped the marketers to get rid of traditional marketing techniques.
Using high-quality content, graphics, and videos; brands can now boost audience engagement, enhance brand awareness, boost sales & revenue, and more by investing very less in digital signages.
Speaking of the content that is being displayed on digital signages, you need to know that brands take help from social media aggregator tools.
As social media is a hub of user-generated content, these tools help them in collecting authentic content from various social media platforms & curating these feeds into a single one.
This beautiful single feed is known as Social Wall which can be displayed on any digital screen at any event.
Mind Blowing Ways to Integrate Social Media with Digital Signage
Here are a few amazing ways to integrate social media with digital signage for your business.
1. Incorporate Live Video with Digital Signage
As images & videos get the attention of larger audiences, Live videos have been in trends for quite some time now and no wonder why they are becoming even more popular amongst brands.
Amongst all the social media platforms, YouTube is the most popular one when it comes to live-streaming.
Now there are endless possibilities for brands to stream sports events, forums, news, and more on digital signage.
2. Improve & Display Employee Communications via Digital Signage
Speaking of internal communications, there are quite a few business communication platforms that brands to improve their internal communication.
One of them is Slack, which helps the employees of business make calls, share files, and even connect with other apps.
To boost internal communication that is comprised of workplace information, meeting, etc. brands can display customized messages from all the employees on digital signage
3. Include an Effective Call-to-Action
As you already know that engaging the right audience is very important and what could be better than digital signage to do so.
But the message you display on your digital signage should be precise and clear so that the audience can understand what you are trying to convey.
This is why as a great way to engage people to take call-to-action, Digital signage helps you get valuable feedback or positive responses.
If simply put, brands need to give customers clarity about the message they conveyed. So if you use social media in your display, it needs to have a clear purpose, then only the customers or audiences will be able to respond in return.
4. Display Social Media Reviews on Digital Signage to Boose Trust
User reviews are a form of user-generated content which is the most trustworthy, reliable & authentic form of content.
And when these user-reviews are aggregated from social media platforms (like Facebook, Instagram, etc.) or Review platforms (such as Yelp Reviews, Airbnb Reviews, and more) and displayed on digital signage, they create a sense of trust amongst the customers.
These reviews not only motivate the users to engage with your brand but build social proof for your products & services.
If simply put, you can grab the attention of your audience and encourage them to engage with your brand’s campaign.
5. Place Digital Signage at Reception or in the Waiting Area
Last but not least, an amazing way to integrate social media with digital signage is by displaying it at the reception or waiting area.
These displays work like a charm with their influential content but will also engage a large audience as these areas are always decked up with potential visitors.
Also, the upselling characteristic of the social wall at these venues influences your in-store audience to make quicker buying decisions.
Besides you can also showcase how your ex & existing customers have used your products through UGC as well as highlight the hashtag campaigns.
FINAL WORDS
Give an amazing boost to your business with digital signages!
Now it is clear that social media when integrated into digital signage can bring the best out of your business. The more you will display user-generated content in real-time, the better changes you’ll see in your business in terms of its growth.
So, encourage your potential customers to share their experiences, stories, feedbacks related to your products and services, and then display them on multiple digital signages at multiple venues at the same time.
